Bridgewater State University partnered with us to build a complete set of new admissions materials from the ground up. The writing that worked: A smart, savvy concept ("Think you know us? Think again!") and clean, creative copy that was consistent throughout. (Please note that this sample contains only the first few sections of the viewbook.)

As Fidelity Investments prepared for its next employee recruiting season, it explored ways to address two different audiences (undergrads and experienced hires) without undertaking the costs and time required to develop two different pieces. The writing that worked: A pair of recruiting brochures built on the same foundation, but each with its own specific theme and appearance.

Hoping to boost loyalty within its far-flung community, MIT was in search of a fresh way to reach out. The writing that worked: A participation campaign based on the innovative "I'M MIT" concept (created by inkable), enticing alumni to make gifts to the annual fund.

It can be difficult for parents of children with mental illness to locate, access, and pay for health services — and the Boston Bar Association and Children's Hospital wanted to remedy this problem. The writing that worked: A comprehensive, readable guide that walks parents through their options in Massachusetts, step by step.

Mount Sinai School of Medicine was eager to spread the word about Dr. David Samadi, its Chief of Robotics and Minimally Invasive Surgery, whose pioneering work improves the lives of men with prostate cancer nationwide. The writing that worked: A lively profile for the School's alumni magazine.

When the American Council for International Studies formed a partnership with the International Baccalaureate, ACIS needed to update its materials. The writing that worked: A richly artistic brochure emphasizing the ACIS Project World service learning tours for IB students.

Concerned about the impact of tourism on our planet's environments and cultures, the Travel Specialists agency advocates for responsible travel to help protect natural places and support local communities. The writing that worked: A welcoming and informative website for tourists who want to tread lightly. Please visit the site at www.thetravelspecialists.biz.